🗓️ Before Class: Teacher Prep
- Gather/set out: A sample outdated logo/brand identity (teacher-provided), Computer with Illustrator or Photoshop, Paper for sketching.
- Pull up today's slide deck (see 🖥️ Slide Deck below) so it's ready to project.
🧑🏫 Substitute Teacher Guide
A scripted, step-by-step runsheet for today's class -- hand this to anyone covering the room who doesn't know the daily routine.
- Day 1: 📋 Open Substitute Guide
- Day 2: 📋 Open Substitute Guide
🎯 Essential Question
- How do we give an outdated brand a fresh redesign while keeping its recognizable identity?
📈 Learning Objectives
By the end of this lesson (2 Days), students will be able to:
- Analyze an existing (fictional or real, outdated) brand's logo and identity.
- Apply the design process to propose a rebrand direction.
- Present a before/after comparison justifying design choices.
📐 Standards Alignment
CDOS (Career Development & Occupational Studies)
- CDOS 2 — Integrated Learning -- students will demonstrate how academic knowledge and skills are applied in the workplace and other settings.
- CDOS 3a — Universal Foundation Skills -- basic literacy, communication, and problem-solving skills required for a career.
- CDOS 3b — Career Majors -- knowledge and skills required for success within a specific career pathway (here, Digital Design).
ACP (Adobe Certified Professional) Photoshop Exam Objectives
- ACP 1.1 — Identify the purpose, audience, and audience needs for preparing images.
- ACP 1.5 — Demonstrate knowledge of basic design principles and best practices employed in the design industry.
- ACP 4.1 — Use core tools and features to create visual elements.
🎓 Study this for the ACP exam: Domain 1: Working in the Design Industry · Domain 4: Creating and Modifying Visual Elements
📚 Key Vocabulary
- Rebrand
- Redesigning a company's visual identity while keeping enough of its recognizable elements that customers still know who it is.
- Brand Recognition
- How easily and quickly people identify a brand from its visual identity alone.
🧰 Materials & Tools
- A sample outdated logo/brand identity (teacher-provided)
- Computer with Illustrator or Photoshop
- Paper for sketching
🧠 Do Now (Warm-Up)
Think of a brand whose logo you think looks outdated. What specifically makes it feel old?
📋 Main Workshop / Lesson Sequence
This lesson spans 2 Days. Suggested pacing:
| Day | Focus | Plan |
|---|---|---|
| Day 1 | Analyze & Ideate | Do Now (5 min, above). Mini-lesson (10 min): what makes a successful rebrand (what to keep, what to change). Independent analysis & ideation (25 min): analyze the assigned brand and sketch 3 rebrand directions. Share (5 min). |
| Day 2 | Build & Present | Do Now (5 min): which direction are you building, and why? Independent build (35 min): build the strongest rebrand direction digitally. Present before/after (5 min). |
✅ Assessment & Exit Ticket
Rebrand scored with a rubric: keeps recognizable brand elements, clear improvement, well-justified choices.
Exit Ticket: What is one element of the original brand you deliberately kept, and why?
📊 Pull up the anonymous Class Check-In for students to fill out before they go.
🧩 Differentiation & Accommodations
English Language Learners: model every step live, then check in one-on-one; provide translated materials and vocabulary support as needed. Students with IEPs: apply the accommodations and modifications listed in each student's plan (examples include extended time, graphic organizers, speech-to-text tools, chunked instructions, and visual schedules). Students with attention-related needs: break tasks into short, checklist-driven steps and provide brief movement or focus breaks. Students ready for a challenge: take on a leadership role critiquing peers' work, extend the project with a second iteration, or research how today's skill is used professionally in the field.
🔗 Resources & References
- None beyond this lesson's materials.