Grade 12 • Unit S3.5: Extension & Enrichment (Optional) • Lesson 22 of 43 • 2 Days

Design for Social Media: School Announcements & Promotion

🗓️ Before Class: Teacher Prep

🖥️ Slide Deck (project or share with students)

Short, on-the-board pacing slides for today's Do Now, agenda, vocabulary, and exit ticket -- the full detail lives in the handout above, not here.

🧑‍🏫 Substitute Teacher Guide

A scripted, step-by-step runsheet for today's class -- hand this to anyone covering the room who doesn't know the daily routine.

🎯 Essential Question

📈 Learning Objectives

By the end of this lesson (2 Days), students will be able to:

  1. Identify size/format requirements for common social media platforms.
  2. Design a social media graphic promoting a real school event.
  3. Apply consistent branding across a 2-3 post series.

📐 Standards Alignment

CDOS (Career Development & Occupational Studies)

Industry Standards (CCTC)

📚 Key Vocabulary

Social Media Graphic
A design sized and formatted specifically for a social platform (e.g. an Instagram post or story).
Post Series
A set of related posts sharing consistent branding, used to promote one event or message over time.

🧰 Materials & Tools

🧠 Do Now (Warm-Up)

Scroll through a school or club's social media. What makes one post stop your scroll and another get skipped?

📋 Main Workshop / Lesson Sequence

This lesson spans 2 Days. Suggested pacing:

DayFocusPlan
Day 1Planning & First GraphicDo Now (5 min, above). Mini-lesson (12 min): social media graphic sizes/formats, and what makes a post stop the scroll. Independent build, part 1 (23 min): design the first graphic in a series promoting a real school event. Save progress (5 min).
Day 2Completing the SeriesDo Now (5 min). Independent build, part 2 (30 min): complete a 2-3 post series with consistent branding. Share (10 min).

✅ Assessment & Exit Ticket

Post series scored with a rubric: correct platform sizing, consistent branding, clear event information.

Exit Ticket: What did you keep consistent across your post series, and why does that matter?

📊 Pull up the anonymous Class Check-In for students to fill out before they go.

🧩 Differentiation & Accommodations

English Language Learners: model every step live, then check in one-on-one; provide translated materials and vocabulary support as needed. Students with IEPs: apply the accommodations and modifications listed in each student's plan (examples include extended time, graphic organizers, speech-to-text tools, chunked instructions, and visual schedules). Students with attention-related needs: break tasks into short, checklist-driven steps and provide brief movement or focus breaks. Students ready for a challenge: take on a leadership role critiquing peers' work, extend the project with a second iteration, or research how today's skill is used professionally in the field.

🔗 Resources & References