11th Grade — Real Client Project: A Second Full Brief

⏰ Do Now — Start Here

What's one thing you'd do differently on a client project now that you didn't know to do on your very first one this year?

🎯 Today's Big Question

How does a second real client project go differently than the first one this year?

📈 By the End of Today, You Will Be Able To

Take on a second, different real or client-style brief (distinct from the logo/brand/ad campaign trio completed earlier).
Apply their chosen specialization from the previous lesson inside a real project constraint.
Manage the full brief independently, with less teacher scaffolding than earlier client projects.

🧰 What You'll Need

A real or realistic client brief
Specialization tools from the previous lesson

📋 Your Plan for Today

Day 1: Discover & Define

Do Now (5 min, above).
Independent work (35 min): confirm the brief, ask clarifying questions, and define the problem clearly.

Day 2: Ideate

Independent work (40 min): generate multiple concept directions.

Day 3: Design

Independent work (40 min): build out the strongest concept into a real draft.

Day 4: Revise

Independent work (40 min): get feedback, revise, and prepare a final version.

Day 5: Deliver

Independent work (30 min): finalize and deliver.
Reflect (10 min): what made this project easier or harder than your first client project.

🖥️ Today's Slide Deck

Short, on-the-board pacing slides — project these to follow along. (The full details are in the handout above, not here.)

📚 Key Words

Brief: The written description of what a client needs, used to guide every decision on a project.
Scope: Exactly what is and isn't included in a project -- keeping a brief from quietly growing bigger than agreed.

✅ What Your Finished Work Should Include

Full project scored with a rubric covering brief comprehension, concept range, revision quality, and final execution.

Exit Ticket: What part of managing this brief did you do with the least help from a teacher, and how did that feel?

📊 Before You Leave

Quick, anonymous class check-in -- takes less than a minute.

Class Check-In

📁 Portfolio Update — Once a Week

Once a week (e.g. every Friday, or your class's last meeting of the week), add your best finished or in-progress work to a running portfolio folder with a 1-2 sentence caption: what it is, what skill or standard it shows. This becomes your formal Google Sites portfolio in Unit F -- keep it current all year so you're not scrambling right before your PBAT and portfolio review.

✍️ Example description for your Google Sites portfolio (fill in YOUR blanks -- don't just copy this):

For this piece, I made ______________ (name what you made) for “Real Client Project: A Second Full Brief.” This project asked: “How does a second real client project go differently than the first one this year?” I used Brief by ______________ (explain how you used it in THIS piece). The hardest part was ______________, and I solved it by ______________. I'm proud of ______________ because ______________.

🎓 ACP Exam Prep

This lesson connects to the Photoshop Adobe Certified Professional exam: Domain 1: Working in the Design Industry · Domain 4: Creating and Modifying Visual Elements

🔗 Want to Learn More?

No extra links for this lesson.

🚀 The Extra Mile

Cross-Class Connection: The same client-brief-to-deliverable process a Business class case study walks through.

Career Connection: This is literally freelance practice for every career on the Careers hub.

Go further -- turn this into a portfolio piece:

Find an actual second real client for this project instead of a simulated one. Start here: message one specific real contact today — a family friend, a teacher, a local business — instead of waiting for the perfect option to appear.
Track your own hours and write a short "what would I have charged" pricing reflection, tying to Book Seven's freelance-pricing chapters. Start here: start a simple timer app running from your very next work session, not reconstructed from memory afterward.